As you may know, prestigious fashion brand Balenciaga are in litigation and a reputation crisis after releasing their children’s label which featured disturbing images of the child models and – creepily – a copy of the 2002 Ashcroft vs Free Speech Coalition legal ruling which upheld that “virtual” depictions of children fell under free speech.
Not only that, their Spring 2023 campaign starring Isabelle Huppert features another suss book in the background.
It seems to be alien-level insanity that a fashion house would sign off on this. Fashion is over-populated with Virgos and super-nuanced Scorpios: the bigger the budget, the more intensive the scrutiny.
Big fashion people fight over fonts, watch focus groups through two-way mirrors and no matter how avant-garde the designer, plan far into the future. To attribute crap of this magnitude to a rando set designer is ridiculous.
Mind you, I thought they’d lost it when they did their trench warfare fashion show in October.
That show, along with high-heeled Crocs, $5000 high-vis ‘tradies jackets’, and spectacles like scary and dystopian but undeniably brilliant fashion shows came via Demna Gvasalia, Balenciaga’s creative director since 2015.
The triple Aries (Sun, Venus, Mars) Vetements founder was hired because the parent company saw him as someone capable of “reshuffling the cards.”
The designer’s Aries trio is balanced by a substantial Jupiter-Saturn conjunction in Libra, and up until now, Gvasalia has hovered elegantly on edge of controversy. He’s responsible for record revenue growth and, as a survivor of the Georgian civil war, if he wants to make his collections into statements about hacking, clones, war, high-frequency trading, why not?
But the creepy kids fashion shoot says nothing or if it is saying anything, it’s repellent. Cristobal Balenciaga, the fashion house founder would probably have freaked way before. The platform Crocs alone would have done it.
A Leo Rising triple Aquarian, Cristobal Balenciaga opened his first store on July 7 1919. Venus, Saturn and Neptune were aligned in Leo – now Uranus is squaring those points. Additionally, Uranus is opposite the designer’s natal Uranus.
When you have a reputation or a name that lives on beyond you, the astro keeps right on applying to your natal chart and this absolutely counts as a Uranian event – out of the blue, jangling and provocative.
The prototypal designer, Balenciaga dressed high profile women like Ava Gardner, Grace Kelly and Jacqueline Kennedy but he literally shunned publicity. He annoyed fashion media by insisting his clothes were only to be shown on his middle-aged house models, who were nicknamed ‘the monsters’ for their temperament.
Nonetheless, the shows were sensations. “One fainted. It was possible to blow up and die,” wrote Diana Vreeland.
Hubert de Givenchy, who apprenticed for Balenciaga, said the designer told him not to “try and make sheep with five legs! That is what another designer would do, just to surprise the press or the customer; not you. It is more important to be conscientious and always aware.”
Cristobal’s world is gone. It exists in a parallel phantom dimension, where women with names like Mona Von Bismarck still wear silk cocktail pyjamas for dinner on their pleasure boat called Warrior and buy summer houses that once belonged to the Emperor Tiberius.
Can the fashion house he created survive this and would he even want it to? If he didn’t like 20th Century newspapers, imagine how he’d feel about a speculative social media frenzy pairing Balenciaga with child abuse, Epstein island, satanic cults etc?
Given that Gvasalia reveres Balenciaga and has not made a commercial mis-step yet, what happened? Could Saturn square his Uranus in Scorpio have messed with his radar? He hasn’t made a comment on this yet, which is also odd.
It’s not the buzz – or sorry, ‘reshuffled cards’ – you want for your brand. But here is the part that makes this sorry string of events and possible skeevery very much an end-of-Pluto-in-Capricorn-era event:
Under Gvasalia, Balenciaga has gone all-in on Kim Kardashian. The deal is confidential but she’s worn literally only their clothes for several months now. She is their marketing strategy. She was also one of the prime drivers in the campaign to release the former trafficked-child Cyntoia Brown from prison, where she’d been sentenced to 51 years for killing her alleged rapist at the age of 16.
Even if you dislike her, Kardashian was sincere in her advocacy and would be genuinely appalled to be linked with these matters. She is also the world’s most influential influencer and this topic + potential breach of contract is emerging just as a USA judge has ordered the previously sealed Ghislaine Maxwell documents to be opened.
If this gets momentum, it will accelerate. She has Jupiter conjunct her Midheaven, the ultimate “public eye” aspect and Pluto is squaring her Sun and Lilith in Libra, while Neptune opposes the Midheaven.
Translation: She has a distinct choice of nebulizing away all the reputional risk and just staying famous, rich etc OR seizing control and using her enormous visibility to work some plutonic juju.
It’s an end-of-era event because it has huge implications for the influencer economy, masstige brands and gigantic corporations.