This menstrual hygiene display stand in a supermarket is my Mars in Virgo nightmare writ large. With garish lighting and synthetic scent-surround to boot. “Do Everything – Feel Nothing.”
Second only to Mars in Capricorn in the potential workaholic stakes, Mars in Virgo can easily deploy the “doing everything” goal to shut down feelings. But “nothing”? That’s huge.
This makes me want to flee to the forest and use moss for all of my requirements. Like Daryl Hannah in Clan of the Cave Bear. Instead of Wi-Fi, i will message with the Matrix of the Trees.
But seriously, the ad exec who created the Do Everything – Feel Nothing slogan is Zeitgeist Tripping. This is way beyond the old-style tight-white jeans 24-7, horse-riding and water-skiing aspirations of Western menstrual hygiene. Those women may have bled blue ink but they were depicted as laughing. They definitely had feelings.
Of course the surreal, advertiser-friendly version of the Handmaid’s Tale would begin via something compulsory. A monthly obligation to the human race, if you count fertility as essential. One that women had to pay for, be taxed on and get pesticided by for their troubles What better way to begin the subtle conditioning? What would the commensurate message for the males be?
A Novel For The Pluto In Aquarius Era
Could this be a novel for the Pluto in Aquarius era? We could crowd-write it now, ready for mass and super relevant release in 2024. Do Everything – Feel Nothing would be the eerie mantra from the mysterious leader, subliminally underscoring more than just the muzak in the supermarket. It would be the underlay in everything featuring a female. From childbirth advice, to pornography and cosmetics tutorials or ‘stay married’ advice.
With automation and robots making the “do” bit more simple, our every consumer need would be anticipated by ad-spy metrics. But feelings, like representative democracy, would be a luxury.
Is my Pluto-Lilith transit showing?
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