Describe the vision behind Aries? What is that name all about?
Sofia Prantera: It was Fergus’s job to come up with a strong name for the brand. Ferg is amazing with words and slogans. He’s an Aries, that’s why (I am a Taurus on the cusp of Aries, so I’m not too slouchy in that regard either).
Fergus Purcell: The qualities of the star sign – of coming first, being a leader, having a strong creative drive and so on – seemed to be appropriate for a brand. I also liked the unfashionable (hippy) connotations of naming the brand after a star sign.
Sofia Prantera: In the Woody Allen film Sleeper there is a sinister government plot called “The Aries Project.” Ferg always thought this would be an amazing name for something.
From Dazed magazine. For the thousandth time people, there is NO such thing as cusp. You are one Sun Sign or the other. I am convinced people think it’s sexy to simper that they’re “on the cusp.” However, i love any references to astrology & mythology in pop-culture, fashion, whatever.