* Update at the bottom of the post.
Those of you who browse the Virgoans Of Fashion section of this site already know why it is that Virgos dominate fashion. I mean where else is obsessive attention to detail and neurosis so richly rewarded as it is in fashion? See the section for more but here we have two New Virgoans of Fashion.
(1) Marlon Teixeira, the Brazilian boy version of Gisele and a Virgo, obviously. I see it in his eyes. He is incredulous, having just noticed a split end on the photographers otherwise perfect mane. Virgo Vision never sleeps – not even when the Virgo does. They are like ducks. Or whatever the animal is that sleeps with its eyes open.
(2) Romeo Beckham, scion of the highly Aries Victoria and Triple Taurus David Beckham. At 10 years old, he is featuring in this Burberry campaign and well, you know, showing some serious bratling form here. I mean, if you start with this at 10 and you deep-down know you got the gig via nepotism, where is there go to when you are – say – 19? I foresee a rebellion via grunge.
If you have not already seen it, may i introduce Not Vogue, edited by a person calling himself Steve Oklyn – the site is like J.G. Ballard if he reincarnated as a Gen Y Fashion Student all of a sudden or like if Adbusters started a fashion magazine. It’s also seriously cult and hypnotic. Totes insider. Very Zap Zone. i love it. Am certain he is also a Virgo of Fashion. I mean, come on, he writes his commentary in haiku.
I would describe the current globalized VOGUE brand as a network for consumer control. A fashion network built with one operative purpose: addictive consumption. How it ensures control is through a tightly guarded series of rules referred to as style and a tightly organized hierarchy of rewards for obeying and promoting the guardians [Newhouse’s-Arnault’s-Pinault’s…] ironclad control of those rules and hierarchies. I believe repressive is the clearest description of the editorial consequence when referring to VOGUE. That is also a definition of Anna Wintour’s role and source of her contrived influence.
The fault lines are a purchased sense of power [advertising budgets-event sponsorships-artist collaborations and global ambassadors] plus the guardians false sense that they are the guiding leadership of societal power. Pay to play is not power but if that is the only sanctioned fashion industry process then it becomes power. Currently the weakest of fault line narratives is the young tastemaker. The guardians are baby boomers and older. They have begun to use their children and grandchildren to retain their false sense of eternal youth and influence. To extend this fabricated influence their progeny are repackaged as tastemakers. Acting as global agents of irrelevant consumerism. Remember rule number one: they own and control the media to own and control the message. A question. Who would Andy Warhol be besties with The Kardashians or The Roitfelds? Just posing this question exposes a major fault line.
UPDATE: Hey Mystic,
I did a shoot in NYC with Marlon (and Lara Stone) when he was just starting out, I think it was 2009.
i was the assistant to the stylist so I was the young 20 something that had the pleasure of dressing him all day long.
He is one beautiful soul. He was so polite and kind and told me that he had cancer when he was younger.
From my memory I am pretty sure he had a tattoo of his mum’s name or something about his mum on him.
He spoke so highly of her. He had such an incredibly genuine nature.
And god was he dreamy!!!
Here are some pics of the shoot I did with them: