Did Neptune in Capricorn kill perfume? Or at least the classic version of it? Neptune rules scent and was in Capricorn from 1984 to 1998. As an invisible, mega-potent & magic substance, perfume comes under the astrological domain of Neptune.
This planet’s passage through Capricorn bought many manifestations of economic rationalism. One was the reformulating of old-style fragrances. Roses and botanical ingredients were dropped in favor of cheaper chemicals. There is an argument that the large-scale harvesting of flowers for scent has ecological consequences. But many perfumes lost their magic along with the floral component. Some even began to smell like their knock-off version. Or were more akin to being swathed in a high-end bog freshener than an aura of a magical substance.
Once upon a time, perfumes were composed with a story in mind, by highly-regarded ‘noses.’ But the same Neptune in Capricorn that ushered in neo-liberalism was also the start of reformulating everything for maximal profit at minimal expense. A jasmine synthetic created from dubious chemicals in a laboratory is legal and may even smell good, but it won’t have a molecule of magical property. Whereas perfume obtained from extracting the oils of flowers has the essence of that plant. And every single one of them has an associated god, goddess, planet, element and so on.
Here’s hoping Uranus in Taurus revives the classical style of perfumery.
Image: Miles Aldridge