This is Demi Moore spokes-modelling the new Helena Rubinstein juice: All You’ve Ever Wanted. I did not know the brand still existed. Helena Rubinstein herself was a stupendously hard-working, perpetually self-reinventive and wealthy Capricorn. She is probably organising the brand rejuvenation strategy from heaven. Seriously. Caps don’t stop working.
But this ad? Leaving aside the plastic texture of the skin (reminds me of that Libran Fembot from the other day) she looks like she is just eyeing up the target she is going to bash with that bottle. And what…she is sitting on the sofa and the Ashton-clone is hanging from the roof a la BAT? Is this a Twilight reference? Bit dated now, surely? And I am pro-Demi but I don’t like her in this.
See also the analysis of the shocker of the scent ad from the otherwise studly and talented Matthew McConaughey: “He looks constipated and up himself” is not a good brand association, no?
Compare Matthew’s shill for Dolce & Gabbana with this one and one has to come to the conclusion that Scorpio celebrities cannot do good perfume ads.
And the concept behind “All You’ve Ever Wanted” being contained in a bottle? Focus Group infinity with Demi picked to front as young hubby, sane & healthy kids, $$$, long hair, brilliant skin, pleasant relationship with ex-hubby, tight abs and a million followers on Twitter symbolic of all anyone wants – yes?
Tags: All You've Ever Wanted, astrology advertising, astrology scent, Capricorn women, Capricorns, Demi Moore astrology, Dolce and Gabbana, Helena Rubinstein, Libran Fembot, Matthew McConaughey, Scorpio perfume ads
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It’s photoshopping and airbrushing gone mad. A bit less dew and evenness – and she’d look real.
I don’t get why advertisers still do this when all the research shows that women buy fashion when they think THEY will look good in it. One of the joys of the original What not to wear….was looking at how good someone with NO idea looked when given some rules to work with that worked with their very real and faulted bodies…and being able to say…I’ve got a tum but its not quite that bad….but if I try that I can look even better than she does.
Adbusters – and the original “Obsession for Women” spoof ad
https://www.adbusters.org/gallery/spoofads/fashion/obsession_women -
Surely a Pisces starlet would be logical and appropriate choice for a perfume ad?? Drew Barrymore would’ve nailed that shoot!
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Them Dem (sista of Van Damm…hehe) can keep the Twitter part but guess I’m up for a few things on the “wish list” in a bottle….
“See, looky here…I gots a bottle of stuffs”…..”See?, See?”
And if I looks real hard through this golden elixer, “I can see Russia from my house”..(Sarah Palin, V.P. nominee)..
Drew Barrymore has a campaign going for Covergirl I believe and she looks gorge in all of the different looks…
I remember when Demi was on General Hospital soap opera here many years ago…
And yes she is gorge. We need to beat the hell out of her…
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I think that it’s that the Scorp mystique does not translate well to the static image….that or some bitchy Gemini art director has decided it’s all too too tawdry and and they’ll sanitise the scorpiness right out.
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Um, Geminis LOVE Scorps, thankyouverymuch. We have mad chemistry with them, in fact!
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Yes, but Scorps can only deal with Gems for so long. The can’t stand Gem’s ability to not care after an argument and instantly move on…. At least that’s what I’ve seen in my Scorp mate’s relationships with three Gems.
Mad chemistry catlaysed by an instant “he’s bad for me but lord he’s sexy” feelings. The reaction builds during the months spent in the bedroom before reaching an explosive product of mutual resentment. Gem gets over it within a week and Scorpio retreats to that dark spot under the fridge for a year to brood and sting the toes of people who try put their food away….
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lol!!! altho depending on the strength of the scorp’s sociopathic tendencies, fridge scorp may also try to poison all the gemini’s social networks, “just to show them” … mind you most scorps not that vile (or at least have enough maturity to not follow through).
But Demi does look feral in this – i think she is a hottie (plastic surgery sad but whatever). what is with the photoshopping ???????????? I think she would work much better in rumpled sheet pose entwined with some guy, or anythng other than this plasticised wierdness
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erratum: i have been unduly influenced by a toxic scorp, the other ones are delicious and fun.
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I was one of those toxic scorps: I had a gemini, it all ended badly. I was young & didn’t know any better. I lurked evilly under the fridge for months.
Agree the rumpled sheet thing and a bit more reality would be better.
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Oh was only commenting on a particular twisty subgroup of low gemini behaviour Aeris. Maybe a gem that has been scorp-spurned by a scorpio just the day before the shoot and soooo temporarily scarred by the experience, that thwarted desire inspires the removal of all steamy scorpiness on this shoot…just maybe…and then promptly forgets it all and wraps the scorp in big hugs at the launch and wonders why they get the foulest look in return.
I’m sure the majority do love Scorps hugely…
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We think we’d rather be feared than loved, and then wonder in our darkest moments why we feel lonely.
Then the voodoo doll gets it.
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Yeah, she’s still a stunner, but I agree, UP. She doesn’t really look her usual sexy, vampy Scorped-up self in this.
Still looks better than Matthew McConaughey (how do you spell that guy’s name?) did. -
She has either just poisoned him or cluncked him on the head with the bottle, the guy actually looks like he could be dead. (And his shoulder looks like an airbrushed ‘ blob type mass’). She turns and says, “cause he deserved it”
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LOL…yeah, he does look like he`s a goner….” cause he deserved it “…LOL
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so funny davidl !!!! spot on
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Let’s tell the dodgy fembot guy that we have found the perfect hands for his girl – she didn’t have any on show as I recall. I can’t get past the hands I’m afraid – the first thing I noticed. Poor Demi – the life airbrushed out of her completely.
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Hilarious!She’s unrecogizable
and looks like something out of
Madame Tussards..gawd! Can only
imagine how ghastly the perfume is..
I can taste it already! Love you Mystic xx -
She looks like she`s about to konk him one in the nose with that bottle.
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Have you seen the ads for ‘Pretty’ and ‘Dior J’Adore’?
At the beginning of both I thought I was watching some comedy spoof of the fashion world, but then ot turned out that sadly they were serious and just had zero sense of irony.
Honestly! they were really weird. Such a contrast to the insight present in ‘The September Issue’ re the photographer with high standards of deep visual literacy, intertextuality and interpretation.
What happened to the eloquence?
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She is in her 40’s no? Same photographer as MM no imagination no style looks like something out of a tacky mag ftom the 70’s.
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